This is the first in a series of posts about designing, developing, and launching a premium success offering that generates revenue and other value for your company. It’s co-authored by industry veteran, Omid Razavi, PhD, and former executive at SAP/SuccessFactors and TSIA among others. Launching such services regularly is quickly becoming a core competency of successful companies and Customer Success teams. For younger companies, having premium success packages differentiates you from other scrappy startups; it also allows you to compete with larger competitors. For more mature SaaS companies, it can mean the difference between having the means to create new innovative services, as well as, being able to contribute to your company’s top-line revenue growth.